Why Zero Website
Why Zero is a Three.js website built to introduce Zero, create excitement around the product and drive beta signups. It starts with the gap the platform exists to address: a degree can be expensive, widely held and still leave someone unprepared for a real job.
We built the story around that disconnect, introducing Zero as a bridge between education and employment. The website needed to communicate the problem clearly while giving people a reason to look forward to the product.
My role covered the narrative and its visual development, from storyboards and style frames through to the full website. I helped shape the flow and smaller interactions, working closely with our 3D artist and motion designer to keep the assets consistent with the brand and story. We handed the developers a complete design blueprint and the assets needed for a three-day build.
The website received 15 wins, 2 nominations and 17 features, including Awwwards Site of the Month.
