Zero Gamification

Client:
Zero
Industry:
Education & careers
Year:
2026
Role:
Visual design, illustration & product flows

Zero is a talent and education platform built around gamification. Across the product, we focused on making the experience more engaging, with clarity and delight guiding the design.

My role sat between product design and motion. The product designer established the flows and screen layouts; I then developed their visual treatment through illustrations, concepts and style frames. These gave the motion designer a direction to build on and animate.

AI became increasingly central to how we worked. As our design team moved towards generalist roles, I began testing the product, identifying flows to improve and implementing changes using Claude Code. With support from the developers, I pushed those changes directly to the repository.

The project covers that progression from illustration and visual design into building the product itself, with designs and code moving directly into the product codebase.