Zero Marketing
For Zero’s beta launch, our five-person design team took on marketing with a target of 10,000 signups. We had little prior marketing experience, so research was a substantial part of the work. Each of us took ownership of campaign directions across performance marketing and go-to-market content.
My role covered research, strategy, AI-generated videos, static ads and launch content. We used Claude to automate parts of ad production, creating close to 3,000 UGC videos as a team and distributing them across Google, Meta and other online platforms. Static campaigns ran across Meta, Google, Reddit and TikTok.
I also worked on a go-to-market teaser that gained traction on X and helped curate a podcast whose trailer received more than 150,000 views on Instagram. Some social content approached 100,000 in reach.
The campaign exceeded our target of 10,000 beta signups.
